Anti-counterfeiting for motor oil: Exxon Mobil and Scantrust

ExxonMobil wanted to build brand awareness and loyalty by offering assurance of product authenticity to end-users.

Key Features and Benefits

Secure QR codes for anti-counterfeiting
Custom multilingual mobile landing pages
Counterfeit product alerts and data dashboard
Real-time dashboards for QR code scan and engagement data
Smartphone authentication of QR codes to check motor oil product authenticity

Solutions Used

Anti-counterfeiting
Customer engagement
Product digital identity

Project Highlights and Results

Customers are able to confirm product authenticity while ExxonMobile leverages connected packaging to empower local sales and marketing teams with new promotion channels.

See ExxonMobil anti-counterfeiting page for more information.

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