Most companies either underestimate their capability to gather high-quality consumer data or don't do enough. Product digitalization fills the gap and delivers insights on demand.
Fake Covid-19 tests and fraudulent vaccines were sold amid unexpected challenges for governments and communities around the world. Anti-counterfeiting tech is the answer. In the time that’s passed since 2019, most of the world became familiar with how to avoid Covid-19 exposure and the effectiveness of vaccines. Early-pandemic toilet paper hoarding and stockpiling eventually gave […]
Product digitization is a game-changer for CPG brands looking to deliver creative consumer experiences and build direct, fulfilling relationships with their customers. Today’s consumers want instant product information — so they can check if the milk in their chocolate bar is safe or if the chicken curry they are about to purchase contains allergens. With higher […]
QR codes are a great tool to help SMEs with their operations. This article explains how QR codes can be used in Digital Engagement, tackling counterfeit products and managing Supply Chain Operations. Dr. Justin Picard, CTO, and co-founder of Scantrust, recently wrote an article for The Brand Protection Professional (BPP), a Practitioner’s Journal dedicated to […]
Scantrust maintains several apps that can be downloaded on several app stores. Only one is meant for Scantrust printing partners though.
Different companies may vary in the way they implement digitalization, but there are basic steps to digitizing products. Businesses today are experiencing a significant shift in the way they produce and distribute goods. This new wave is called Industry 4.0 and is characterized by automation and data exchange. These, in turn, are made possible by […]
QR codes hadn’t been considered as a tool for consumer-facing interactions 20 years ago. Back then, most mobile devices didn’t even have cameras, much less an out-of-the-box function to read QR codes.
Bringing physical products online with QR codes for an up to 50% increase in reseller engagement A Fortune Global 500 oil and gas company supplying the world with high-quality energy products needed a solution for tracking the full lifecycle of their lubricants from the factory to point of sale. They also wanted a way to […]