Liforme is a London-based lifestyle products company. They specialize in selling premium, sustainably produced yoga equipment, especially yoga mats. Liforme has successed in producing a premium product that aligns with the lifestyle brand that their customers rave about: Liforme customers are fanatics. Unfortunately, with great products come great reproductions. As soon as the team at Liforme discovered poor-quality counterfeit mats infringing on their trademark in the People’s Republic of China, they quickly prepared a mitigation plan that included applying Scantrust secure QR codes to their product packaging. This added a high-performing and easy to use anti-counterfeiting feature to every Liforme mat.
Scantrust secure QR codes gave Liforme customers a way to check product authenticity with nothing more than a mobile phone scan. This same code was also used to activate a track and trace function for anyone scanning to reveal the journey of the yoga mats once the products left Liforme warehouses.
